Replica TW Steel Watches

TW Steel, the international Dutch watch brand – renowned for exceptional oversized watches, is delighted to announce a partnership with Brazilian Formula One driver, Lucas di Grassi. The 25-year-old from Sao Paulo will make his Formula One debut at the 'Bahrain Grand Prix' on Sunday 14th March, the opening round of the 2010 F1 World Championship, and in doing so follows a long line of illustrious Grand Prix drivers hailing from his native Brazil. TW Steel welcomes Lucas as its first Brazilian Brand Ambassador - 'The Watch in Steel' already growing in popularity in South America, as it has globally since debuting in The Netherlands in 2005. "I'm extremely pleased that we've been able to align the TW Steel brand with one of Brazil's leading young sports stars," said TW Steel Chief Commercial Officer, Stewart Bain. "The great thing is that Lucas was already a fan of TW Steel watches before we engaged directly with him. His passion and enthusiasm impressed us and we wanted to capture that immediately." "I'm delighted that Lucas and TW Steel are now partners and I have no doubt he'll make a fantastic brand ambassador. He's already proven his talent and he undoubtedly deserves the opportunity to showcase his abilities in Formula One. We're relishing the chance to promote our association with Lucas, not least in Brazil where he's already a big personality, but worldwide." Lucas di Grassi commented, "This is a really exciting time in my career and I'm naturally happy to be supported in my move up to Formula One by TW Steel. I look forward to representing them and of course wearing TW Steel watches around the world. I was a fan of their oversized collection already so to be able to partner with them means a lot to me. They've proved themselves as an ambitious brand in a very competitive market. I've gone through similar experiences to make it into Formula One so we have many shared synergies." Lucas di Grassi's racing career started in karts in 2000, the determined Brazilian quickly graduating to cars. A pair of runner-up finishes in Brazil's Formula Renault Championship and F3 Sudamericana Series propelled him into European competition in 2004. Victories in the British F3 and the F3 Euro Series championships cemented his potential and saw him step-up to Formula One's official feeder category – the GP2 Series. He finished runner-up in 2007, backing that up with additional wins and top-three finishes in 2008 and 2009 respectively. At the same time Formula One tests beckoned, the popular racer eventually landing a full-time ride in Formula One with fellow newcomers, Virgin Racing, for the 2010 season. TW Steel, celebrating its fifth anniversary in 2010, continues to develop and lead the oversized watch market. A family-owned company, headed by 27-year-old Chief Executive Officer, Jordy Cobelens, 'The Watch in Steel', has emerged as an innovative, bold lifestyle brand – now available in over 50 countries worldwide.

TW Steel has created a one-of-a-kind timepiece to honor Emerson Fittipaldi, a true motor-racing legend and two-time Formula One World Champion. The Formula One champion has cooperated with the brand on the design of the watch marking the 40th Anniversary of his, and Brazil's first Formula One victory. The introduction of the new watch coincided in time with the start of the Brazilian Grand Prix weekend in Sao Paulo on November 5th.The new TW Steel Emerson Fittipaldi watch is available with two case sizes - a 45mm case and 48mm case. Both versions boast 100-meter water-resistance. The new TW Steel watch is based on the famous TECH style collection, with the case sculptured in high-grade 316L steel and accommodating a Chrono movement measuring time to 1/20th of a second. The celebrity watch demonstrates vibrant yellow accents inspired by Brazil's national flag. The Formula One champion's name is presented in yellow on the tachymeter scale. The glance is also caught by vivid yellow hands and yellow pillars featured on the side of the case provided with black PVD-coating. One more peculiarity of the design is the symbolic black and white chequered flag details on the dial and case-back. These elements also pay tribute to Emerson Fittipaldi's remarkable racing career, highlighted by 14 Formula One victories and 22 IndyCar victories. The case-back of the timepiece reveals the champion's signature and title successes. The new TW Steel watch is coupled with a silicon rubber strap.TW Steel and Emerson Fittipaldi wanted the timepiece to be highly appealing to all customers, and not only to Emerson's fans and race lovers. The champion is greatly pleased with the design of the new TW Steel Emerson Fittipaldi watch, having expressed his pleasure on the opportunity to have worked on the design of the exceptional watch.Emerson Fittipaldi became a global brand ambassador for TW Steel watches in March, having joined the Bahrain International Circuit devoted to the 60th anniversary of the Formula One World Championship.TW Steel acts as the 'Official Timing Partner' to the Renault F1 Team for the period of 2010-2012. The list of brand ambassadors includes such international motor-racing celebrities as Dario Franchitti, David Coulthard and Lucas di Grassi.Look through a fine selection of TW Steel watches: